Friday, May 11, 2018

The Two Wolves....

I get several questions around the logo for my company.  There are two main stories.  One is personal, the other stems from an old story that is dear to my heart.  First the story:

One evening an old Cherokee told his grandson about a battle that goes on inside people.

He said, 'My son, the battle is between two 'wolves' inside us all.

One is Evil.

It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, ego and superiority.

The other is Good.

It is joy, peace, love, hope, serenity, humility, kindness, truth, benevolence, empathy, generosity, compassion and faith.

The grandson thought about this for a minute and then asked his grandfather:

'Which wolf wins?'

 The old Cherokee simply replied, 'The one you feed.'

I love that story.  It reminds me to focus on the positive and reward the good work done.  The second reason for my logo is a personal shout out of pride to my family.  I am Irish and Italian.  I lean more to my Italian side.  The wolf in my logo is modeled after La Lupa, the mythical she wolf that nursed Romulus and Remus back to health.  In many of the pictures of her, you will see the twins.  In the logo, we removed the twins and put R2 underneath it to signify my children. Ramsey and Remo.  Finally, the wolf has green eyes to signify my wife.  So I am the wolf protecting my children and my wife is looking after us.  That is the story!

No Day But Today,


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